Position Summary

Digital Marketing Analyst
Marketing & Communications
Full-Time

Southeast Missouri State University's Office of Marketing & Communications is seeking a talented Digital Marketing Analyst to analyze and leverage data to inform and enhance strategic marketing decisions, optimize campaign performance, and achieve strategic goals.

Primary Responsibilities

Lead the collection, analysis, and interpretation of marketing and enrollment data to identify trends and optimizations
Create best-practice marketing reports based on data mining, analysis, and visualization from multiple data sources
Utilize data insight tools such as Google Analytics, Google Tag Manager, Brightedge, social media insights, ad platforms, and customer relationship management system insights to create goals based on analysis of these data sets
Establish KPIs and performance benchmarks across paid media, email, web, SEO, social media, and content marketing
Guide the University's organic search strategy, supervising an SEO strategist to improve search visibility, keyword opportunities, AI search developments, and technical SEO performance
Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand

Required Qualifications

Bachelor's degree, Bachelor's Degree in marketing, advertising, analytics, data science, mathematics, statistics or related field is a plus
Experience with database and model design, segmentation techniques and data mining
Experience with marketing analytics tools including Google Analytics, Google Tag Manager, Brightedge, social media insights and ad management platforms as well as strong Excel skills
Strong understanding of search engine algorithms, ranking factors, and SEO/AEO best practices with a passion for staying current with industry trends and technologies
Proven analytical thinking and problem-solving skills
Technical writing experience in relevant areas, including queries, reports, and presentations
Superior time management and organizational skills with the ability to prioritize and the discipline to deliver projects
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Required Information & Deadline

Application Deadline: To ensure full consideration, applications must be received by August 7, 2026. The position is available immediately and will remain open until filled.

To Apply: Complete the application by clicking on the APPLY button at the top of the page. You will need to submit the following in order for your application materials to be complete.

Cover letter
Current resume
Names and contact information of three professional references may be asked for later, if not previously submitted

Additional Information

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.

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Digital Marketing Analyst - Marketing and Communications

Southeast Missouri State University

1 University Plaza, Cape Girardeau, MO 63701, USA

Position Summary

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Digital Marketing Analyst - Marketing and Communications

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1 University Plaza, Cape Girardeau, MO 63701, USA

Position Summary

This is a Preview Listing…

Related Jobs - August 30, 2026

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Digital Marketing Analyst - Marketing and Communications

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1 University Plaza, Cape Girardeau, MO 63701, USA

Position Summary

This is a Preview Listing…

Related Jobs - August 30, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

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GSA Annual Meeting 2026

AGU Fall Meeting 2026

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Digital Marketing Analyst - Marketing and Communications

Southeast Missouri State University

1 University Plaza, Cape Girardeau, MO 63701, USA

Position Summary

This is a Preview Listing…

Related Jobs - August 30, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027