The project is especially relevant for senior managers, consultants, entrepreneurs, family business leaders, corporate strategists, and innovation professionals. Candidates may examine how organizations reinvent their value proposition, operating model, customer logic, or competitive strategy in response to market, technological, or institutional change.

Research may involve qualitative case studies, executive interviews, comparative analysis, or mixed-methods research. Projects linking business model change to performance, resilience, or growth are encouraged.

The project is especially relevant for senior managers, consultants, entrepreneurs, family business leaders, corporate strategists, and innovation professionals. Candidates may examine how organizations reinvent their value proposition, operating model, customer logic, or competitive strategy in response to market, technological, or institutional change.

Research may involve qualitative case studies, executive interviews, comparative analysis, or mixed-methods research. Projects linking business model change to performance, resilience, or growth are encouraged.