Rate My Professor Marie Taillard

Marie Taillard is Full Professor of Creativity Marketing in the Department of Marketing at ESCP Business School's London campus, holding the L'Oréal Professorship in Creativity Marketing. She currently serves as Dean of the London Campus, appointed effective 19 December 2025, after acting as Interim Dean from September 2025, Head of Faculty UK from September 2022 to August 2025, and Associate Dean for Executive Education UK from September 2021 to September 2022. A member of ESCP's permanent faculty since 2007, she progressed from Assistant Professor to Associate Professor and Full Professor in 2016. She founded and directs the Creativity Marketing Centre since 2013 and launched the MSc in Marketing & Creativity programme in 2009. Taillard earned her PhD in Linguistics from University College London in 2005 with a thesis on persuasion, MBA with a double major in Marketing and Finance from Columbia Business School in 1990, MA in Linguistics from the University of Southern California in 1981, and BA in Linguistics from the same institution in 1978. Her early career included roles such as Marketing Manager at American Express Travel Related Services, Director of Marketing and Product Development at Council on International Educational Exchange, and various positions in travel and airlines.

Her research focuses on marketing management and consumer behavior through the lens of communications between consumers and firms, as well as among consumers, consumer contributions to value creation with brands, technology's transformation of stakeholder relationships in organizations, change management, and digitalization. Notable publications include the co-edited book The Power of Consumer Creativity (Palgrave Macmillan, 2025), co-authored Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse (Wiley, 2021), 'Difficult differences pave the creative road from diversity to performance' (European Management Journal, 2018, with V.P. Glăveanu), and 'The role of shared intentions in the emergence of service ecosystems' (Journal of Business Research, 2016, with L.D. Peters, J. Pels, C. Mele). She has been shortlisted for Times Higher Education’s Most Innovative Teacher of the Year award in 2025, serves on the editorial board of the Journal of Global Fashion Marketing, and is a Senior Practitioner in Executive Coaching certified by the European Mentoring and Coaching Council.