About this opportunity
The Division of Marketing and Communications is seeking a creative, detail-oriented Videographer and Editor to join our Creative Services team. This position plays a key role in bringing the Ball State story to life through compelling visual storytelling. The successful candidate will lead video projects from concept to completion, managing all aspects of pre-production, production, and post-production, including videography, audio, lighting, editing, motion graphics, animation, and…
scriptwriting.
Working collaboratively with campus partners and external vendors, this position serves as a creative consultant and producer, developing engaging video and multimedia content that advances the University's strategic goals, enhances its brand, and connects with a variety of audiences.
Position Function
Direct and produce visually compelling video stories from pre-production through post-production using strong visual storytelling, cameras, audio, lighting, editing, animated graphics, and scriptwriting that support the goals, objectives, and brand of Ball State University. Serve as a consultant and producer for campus colleagues and external vendors on the creation of compelling video, graphics, and animation content.
Minimum Qualifications
- Bachelor's degree in communications or other related field from an accredited institution
- Two years of experience in video production and multimedia content and some experience with basic motion graphics and animation.
- Strong narrative and digital storytelling skills.
- Proficiency in video and audio capture, as well as video editing using Adobe Premiere Pro.
- Experience creating basic motion graphics and animations.
- Knowledge of media codecs, video encoding software, streaming technologies, and digital media formats.
- Working knowledge of video and photography equipment, including camera controls, shutter speeds, apertures, lenses, filters, and visual effects.
- Understanding of professional audio recording techniques in a variety of environments and conditions.
- Knowledge of lighting principles, including three-point lighting, white balance, and color temperature.
- The ability and understanding to ensure that all videos created meet WCAG 2.1 Level AA. accessibility compliance when uploading videos to YouTube, including captioning and audio descriptions
- Ability to manage multiple projects and edit high-quality video content under tight deadlines.
Preferred Qualifications
- Three years of experience producing video content within a marketing, communications, or content strategy environment.
- Demonstrated experience developing scripts and creating video content for websites, social media platforms, and other digital channels.
- Experience producing video content and storytelling materials in a higher education setting.
- Familiarity with mirrorless camera systems, drones, gimbals, and other professional video production equipment.
- Experience using Adobe After Effects, Photoshop, Audition, and other creative software for motion graphics, audio enhancement, and branded video production.
- Knowledge of post-production workflows, including visual effects, audio sweetening, color correction, and final video delivery for multiple platforms.
Duties and Responsibilities
- Work effectively in a small in-house production environment, including solo production when needed and close collaboration with the Manager of Videography and Production, writers, designers, photographers, social media staff, and campus clients.
- Serve as a consultant and liaison for campus colleagues on the creation of compelling video content, translating university messaging into compelling videos that exemplify the Ball State brand.
- Develop engaging video content that tells the Ball State story in ways that build and deepen positive relationships across constituencies.
- Consult with and advise clients to assist with writing video scripts in order to create accurate and informative videos for campus clients.
- Direct, film, capture and edit a variety of footage, including interviews, live event coverage, and studio production.
- Assist with studio-based video and audio productions, including interviews, podcasts, multi-camera recordings, lighting, audio setup, and basic troubleshooting.
- Develop and maintain relationships with other media-related areas across campus and in the community in order to ensure a regular flow of up-to-date video content for the website, social media, and other marketing and promotional use.
- Maintain expert knowledge of interactive video developments and all aspects of video production, including directing and cinematography, clean audio and lighting, as well as post-production editing techniques and software for audio sweetening, color grading, animated graphics, and compression formats for various delivery channels.
- Understand and adapt to the demands of a deadline-based editorial team, be able to write and follow creative briefs that help complete the goals and mission of the client and Ball State University.
- Stay abreast of the latest video equipment and techniques used in the industry.
- Develop and express visual identity for photo and video consistent with the university's brand through appropriate techniques.
- Advise and facilitate collaboration with Marketing and Communications colleagues, as well as other clients, on video projects.
- Perform other related duties as assigned.
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