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About Yuwei
Professor Yuwei Jiang is a distinguished Chair Professor of Marketing in the Business & Economics field at The Hong Kong Polytechnic University, where he also serves as Associate Head of the Department of Management and Marketing. He obtained his Ph.D. in Marketing and M.Sc. in Economics from The Hong Kong University of Science and Technology in 2009 and 2004, respectively, along with a B.A. in Economics from the University of International Relations, China, in 2002. Jiang's research specializes in consumer psychology, examining how social influences, self-concepts, and visual marketing cues affect consumer judgments and decisions. His academic career at PolyU spans over 15 years, progressing from Assistant Professor (2009-2015) to Associate Professor (2015-2018), Professor (2018-2025), and Chair Professor since 2025. Additional leadership roles include Associate Head (Research) and Director of the PhD Program since 2022, and Marketing Area Coordinator from 2019 to 2022.
Jiang has received numerous accolades, including the NSFC Distinguished Young Scholar award in 2025, MSI Scholar in 2020, JCR Outstanding Reviewer Award in 2019, MSI Young Scholar in 2015, and AMA-Sheth Foundation Doctoral Consortium Fellowships in 2008 and 2014. He is consistently ranked among the top 50 most productive marketing scholars worldwide, achieving positions such as #18 (2025), #17 (2024), #22 (2023), and #42 (2022) based on publications in premier journals. His influential works appear in top outlets like Journal of Consumer Research, Journal of Marketing, and Strategic Management Journal. Select publications include "Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments" (Journal of Consumer Research, 2016), "Show me the honey! Effects of social exclusion on financial risk-taking" (Journal of Consumer Research, 2013), and "Do-no-harm versus do-good social responsibility: Attributional thinking and the liability of foreignness" (Strategic Management Journal, 2016). Furthermore, Jiang serves as Associate Editor for Journal of Marketing (since 2025), Journal of Consumer Psychology (since 2018), International Journal of Research in Marketing (since 2024), and Quarterly Journal of Economics and Management (since 2023), underscoring his significant impact on the academic field.
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