Rate My Professor Vik Naidoo

Professor Vik Naidoo serves as Adjunct Associate Professor at the University of Sydney and is a faculty member of the University of Sydney Business School. He earned his PhD from Victoria University of Wellington, along with a Master of Commerce (Honours) in International Business. Naidoo studied at the University of Auckland, graduating as a Senior Scholar, and attended Harvard University. His academic career encompasses extensive leadership roles, including Program Director, Head of Department, Dean, Pro Vice-Chancellor, and Acting Deputy Vice-Chancellor at institutions such as the University of Sydney, University of Auckland, Deakin University, Curtin University, and University of Canberra. At the University of Sydney, he held positions as Head of International Student Recruitment, Research Associate, and Chief Operating and Academic Officer at the United States Studies Centre.

Naidoo's research focuses on consumer behaviour, marketing strategy including big data applications, international business processes, and higher education marketing, particularly the student-as-consumer concept. He investigates micro-foundations of consumer responses to emerging technologies like AI chatbots, cultural contexts, and evolving service environments. Key publications include the book International Marketing of Higher Education (2016), Transnational Higher Education: A Stock Take of Current Activity (2009, Journal of Studies in International Education), From Ivory Towers to International Business: Are Universities Export Ready in Their Recruitment of International Students? (2008), Strategic Interaction and the Iran-Iraq War: Lessons to Learn for Future Engagement? (2015), Culturally Responsive AI Chatbots: From Framework to Field Evidence (2025), and The Dilemma of Carbon-Conscious Consumers: A Multi-Study Investigation of Carbon Transparency in AI Use (2026). His work appears in journals such as Journal of Business Research, Journal of Marketing Management, Journal of Business and Industrial Marketing, and European Journal of Marketing, influencing strategy in education policy and institutional positioning.