Rate My Professor Traci Freling

Traci Freling is a Professor of Marketing in the Department of Marketing within the College of Business at the University of Texas at Arlington, contributing to the Business & Economics faculty. She joined the university in 2007. Freling earned her PhD in Business Administration with a concentration in Marketing and holds a BS in Marketing from Texas A&M University in 1992. Her research focuses on branding and promotional strategy, judgment and decision making, meta-analysis, brand personality, sales promotion, consumer behavior, risky choice situations, and advertising effectiveness. She has authored numerous publications in leading academic journals. Key works include 'How online product reviews affect retail sales: A meta-analysis' published in the Journal of Retailing in 2014, 'An empirical analysis of the brand personality effect' in the Journal of Product & Brand Management in 2005, 'The effect of sales promotion on post-promotion brand preference: A meta-analysis' in the Journal of Retailing in 2006, 'Brand personality appeal: Conceptualization and empirical validation' in the Journal of the Academy of Marketing Science in 2011, and 'An examination of brand personality through methodological triangulation' in the Journal of Brand Management in 2005. More recent publications feature 'When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses' in 2022, 'Exploring gift gaps: A meta-analysis of giver-recipient asymmetries' in 2024, and 'The erosion of rationality in high vulnerability conditions: A cognitive-disruption perspective' in 2024. Her scholarship has garnered over 2,285 citations. Freling has received a Faculty Development Leave and holds a Quality Matters certification from the Center for Distance Learning. She has presented in the university's Focus on Faculty series on topics such as selective generosity.