Rate My Professor Susan Brudvig

Susan Brudvig, Ph.D., is an Associate Professor and Director of the Management Information Systems program in the School of Computing and Analytics at Northern Kentucky University’s College of Informatics. She joined NKU in Fall 2019 after serving as Associate Professor at Indiana University East and Assistant Professor at Ball State University, accumulating more than a dozen years of full-time teaching experience. Prior to academia, Brudvig held business analysis positions, including at Eli Lilly managing global neuroscience market forecasting. She continues forecasting consulting for school districts and educational services companies. Brudvig earned her Ph.D. from Florida State University, MBA from Purdue University in 2003, and bachelor’s degree from the University of Wisconsin-Parkside as a first-generation college student.

Her teaching focuses on business analytics, and she serves as Graduate Program Director for the M.S. in Information Systems and the Business Analytics Certificate. Research interests include the use and application of analytics to business and teaching problems, marketing analytics, consumer behavior, clustering techniques, customer satisfaction, brand trust, supply chain management, and teamwork pedagogies. Publications appear in the Journal of Marketing Analytics, Communications in Statistics – Theory and Methods, and British Journal of Mathematical and Statistical Psychology. Key works include “Encouraging Productive Behavior in Student Teams with Interventions” (2022, co-authored), “The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure” (2021), “Knowledge is Power: The Moderating Effect of Product Knowledge” (2020), “Consumer Choice Criteria When a Product is Free” (2019), “Consumer-Based Brand Trust Scales: Validation and Assessment” (2015), and “A Decade of SCM Literature: Past, Present and Future Implications” (2008). Brudvig engages in ongoing collaborative research projects with colleagues from other universities and has 472 citations across 16 publications.