Rate My Professor Susan Brudvig

Her teaching focuses on business analytics, and she serves as Graduate Program Director for the M.S. in Information Systems and the Business Analytics Certificate. Research interests include the use and application of analytics to business and teaching problems, marketing analytics, consumer behavior, clustering techniques, customer satisfaction, brand trust, supply chain management, and teamwork pedagogies. Publications appear in the Journal of Marketing Analytics, Communications in Statistics – Theory and Methods, and British Journal of Mathematical and Statistical Psychology. Key works include “Encouraging Productive Behavior in Student Teams with Interventions” (2022, co-authored), “The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure” (2021), “Knowledge is Power: The Moderating Effect of Product Knowledge” (2020), “Consumer Choice Criteria When a Product is Free” (2019), “Consumer-Based Brand Trust Scales: Validation and Assessment” (2015), and “A Decade of SCM Literature: Past, Present and Future Implications” (2008). Brudvig engages in ongoing collaborative research projects with colleagues from other universities and has 472 citations across 16 publications.