Rate My Professor Saadia Shabnam

Dr. Saadia Shabnam serves as a Lecturer in the School of Management and Marketing, Faculty of Business and Law, Curtin Business School at Curtin University in Perth, Western Australia. She earned her PhD at Curtin University, supported by the 2014 Endeavour Postgraduate Scholarship from the Australian government. Prior to her doctoral studies, she published research on topics such as corporate social responsibility and employee satisfaction in export-oriented SMEs in Bangladesh. Her academic interests encompass marketing innovation, smart services, ageing consumer behavior, tourism, customer engagement, advanced digital technology in marketing, advanced quantitative methods in consumer psychology, and supply chain management focused on the aged care industry. As a core member of the Ageing Lifestyle Research Program under The Unheard Consumer Research Cluster, she contributes to projects exploring ageing consumers' experiences, including retirement village residents' satisfaction. She is also a researcher in the Tourism Research Cluster at Curtin University and participates in the School of Management and Marketing Strategic Review Committee.

Dr. Shabnam's scholarly output includes impactful publications in leading journals. Her most cited work, 'Impact of CSR and Internal Marketing on Employee Job Satisfaction and Organisational Commitment: A Case Study from Export-Oriented SMEs in Bangladesh' (2012, World Journal of Social Sciences, 114 citations), examines organizational practices. Other key papers are 'Modelling Customer Engagement Behaviour in Smart Retailing' (2021, Australasian Journal of Information Systems, 32 citations), 'Consumer belief system and pro-environmental purchase intention: Does psychological distance intervene?' (2021, Journal of Cleaner Production, 26 citations), 'Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes' (2023, Information Systems Frontiers, 22 citations), 'Memorable Tourism Experience: Formative Conceptualization and tests of Socio-demographic Moderators' (2022, Tourism Analysis, 11 citations), and 'Smart service value: Conceptualization, scale development, and validation in the retailing context' (2024, Technovation, 10 citations). She has delivered public lectures, such as 'Revealing the Lived Experience of Ageing Consumers Purchasing Independent Lifestyle Village Housing' at the University of Tasmania. Additionally, she served as a special session chair at ANZMAC conferences and was a contact for the call for papers for a special issue on Marketing to Aging Consumers in the Asia Pacific Journal of Marketing and Logistics. Her research has accumulated over 165 citations, advancing understandings of consumer psychology, sustainable behaviors, and technology adoption among ageing populations.