Rate My Professor Nermin Eyuboglu

Nermin Eyuboglu, PhD, is Professor and former Chair of the Allen G. Aaronson Department of Marketing and International Business in the Zicklin School of Business at Baruch College - CUNY. She earned her PhD in Marketing from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill in 1985. Her academic career at Baruch College spans decades, marked by significant contributions to teaching, research, and administrative leadership within the Business & Economics discipline. Eyuboglu serves as a doctoral faculty member in the PhD program and has taught courses such as Marketing Foundations (MKT 3000) in hybrid formats, fostering student engagement through interactive lectures, group presentations, and practical assignments.

Eyuboglu's research specializes in strategic and behavioral aspects of distribution channels, as well as measure development and assessment in marketing research. Her scholarly work examines channel relationships, negotiations, power dynamics, and performance implications in multi-channel systems. Key publications include 'Quasi-Darwinian Selection in Marketing Relationships' in the Journal of Marketing (2007, with Andreas Buja), which explores evolutionary processes in marketing partnerships; 'The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment' in the Journal of Marketing (2007, with Sertan Kabadayi and Gloria P. Thomas); 'The environment and its impact on satisfaction with supplier performance' in Industrial Marketing Management (2007); 'Informational power: A means for increased control in channels of distribution' in Psychology & Marketing (1991); and 'Dynamics of channel negotiations: Contention and reciprocity' in Psychology & Marketing (1993). More recent works feature 'Multiple channel complexity: Conceptualization and measurement' (2017) and 'Securing Marketing Support from Channel Members: Insights from an Empirical Study' (2015). Her publications have accumulated over 1,000 citations, influencing studies on channel management and buyer-seller interactions. Eyuboglu has received the Maynard Award for Significant Contribution to Marketing Theory and Thought from the Journal of Marketing, the Summer Research Award from the Zicklin School of Business (2005), and the Faculty Research Fellowship Grant from Baruch College (1987). As former department chair, she has shaped curriculum development and faculty initiatives in marketing and international business.