Rate My Professor Narges Safari

Narges Safari is a Senior Lecturer, equivalent to Assistant Professor, in the Department of Actuarial Studies and Business Analytics at Macquarie Business School, Macquarie University. She earned her PhD in Business Information Systems from Auckland University of Technology in New Zealand, completing her doctoral studies as a PhD candidate from 2015 to 2020. Prior to her academic career, Safari held positions in analytics and data science within the private sector in New Zealand. From 2021 to February 2024, she served as a Lecturer, equivalent to Assistant Professor, at Waikato Management School, University of Waikato. Her research explores how digital innovations drive change in the lives of individuals and organizations, with a particular focus on their application in organizing for social purposes and facilitating organizational transformation, especially when challenging established practices. Safari's work has garnered 493 citations according to Google Scholar, with an h-index of 7 and 248 citations noted on Scopus. She teaches units such as BUSA8000 Techniques in Business Analytics at Macquarie University.

Safari has published several impactful papers in leading journals. Notable works include 'Visibility of knowledge in social media: Conceptualization and instrument development' (2022, Information and Management, with A.D. Andrade and A.A. Techatassanasoontorn), 'Embedding human values into legal tech innovation: A case of Upsolve' (2025, Information Systems Journal, with A.A. Techatassanasoontorn and B. Jackson), 'Fostering access to justice: a human values-centred investigation of bankruptcy filing innovation through its design and use' (2025, European Journal of Information Systems, with A.A. Techatassanasoontorn), 'Auto-pilot, co-pilot and pilot: human and generative AI configurations in software development' (2024, ICIS Proceedings, with A.A. Techatassanasoontorn and A.D. Andrade), and 'Less is more? Communicating SDG orientation and enterprises' economic performance' (2024, Journal of Business Venturing Insights, with E.C. Mann, J. Oetzel, S. Dillon, and A.J. Williamson). Her contributions address critical areas such as knowledge visibility in social media, human values in legal technology, access to justice through innovation, generative AI in software development, and sustainable development goals in business communication. Safari maintains an ORCID profile (0000-0003-4772-1828) and is affiliated with the Emerging Risks Research Centre.