Rate My Professor Michal Carrington

Carrington's research specializations encompass marketing ethics, marketing theory, strategic marketing, retail management and marketing, ethical consumption, consumer culture, and consumer behaviour. Her scholarship critically examines phenomena such as the ethical consumption intention-behaviour gap, consumer complicity in modern slavery within supply chains, violence and sacrifice in marketplaces, and justifications for exploitation in consumption practices. Key publications include 'Sacrifice and Violence in the Marketplace' (Marketing Theory, 2022), 'The Ideology of the Ethical Consumption Gap' (Marketing Theory, 2015), 'Consumption Ethics: A Review and Analysis of Future Directions for Research' (Journal of Business Ethics, 2021), 'Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers' (Journal of Business Ethics, 2010), and 'Lost in Translation: Exploring the Ethical Consumer Intention-Behavior Gap' (Journal of Business Research, 2010). With over 5,000 citations on Google Scholar, her work has substantially influenced discussions in marketing ethics and consumer behaviour studies. Carrington engages in public outreach through Pursuit articles on topics like modern slavery in Australia, rebelling against exploitation, and the changing face of shopping due to technology. She is affiliated with the University of Melbourne's Sustainability Hub.