Rate My Professor Junzhao Ma

Junzhao Ma is a Senior Lecturer in the Department of Marketing at Monash Business School, Monash University. He holds a BA degree in economics from Yale University and a PhD in marketing from the Kellogg School of Management, Northwestern University. Prior to joining academia, he worked at Capital One Financial Corporation and JP Morgan and Co. as a marketing analyst. An applied micro-economist by training and intellectual inclination, his research spans topic areas including technology adoption, e-commerce, real estate, and the social impact of media. The commonality underlying these research areas is to leverage novel methodology, unique institutional features, or fresh sources of data to cast new light on important marketing and social phenomena. His research interests also encompass marketing models, applied microeconomics, digital technology, and digital media.

Ma's research has appeared in leading journals such as Journal of Service Management, Journal of Business Ethics, Journal of Retailing and Consumer Services, International Journal of Research in Marketing, and Journal of Hospitality Marketing and Management. Key publications include 'How does service robot anthropomorphism affect human co-workers?' (2023, with D. Tojib, R. Sujan, Y. Tsarenko; 57 citations), 'Sex robots: are we ready for them? An exploration of the psychological mechanisms underlying people’s receptiveness of sex robots' (2022, with D. Tojib, Y. Tsarenko), 'Determinants of store patronage: the roles of political ideology, consumer and market characteristics' (2021, with F. Madani, S. Seenivasan), 'Media influences on consumption trends: effects of the film Food, Inc. on organic food sales in the U.S.' (2020, with S. Seenivasan, B. Yan), and 'The impact of service failure and recovery on target and observing customers: a comparative study' (2017, with S. S. Sharifi, M. Palmeira, G. Spassova). He has presented at INFORMS Marketing Science conference and Australian & New Zealand Marketing Academy Conference. Ma received Dean's Letters for Teaching Excellence (blue) in 2020 and (purple) in 2021. He serves as chief investigator on projects including 'Bridging the intention-behaviour gap in the Australian tourism industry' (2022–2024) and 'ebabies: forecast and implications for society' (2020–2021), and has contributed to press/media on topics such as baby booms and online shopping trends.