Rate My Professor Felicia Lassk

Felicia Lassk is an Associate Professor and Group Chair of Marketing at Northeastern University’s D’Amore-McKim School of Business. She also serves as MBA Marketing Career Track Chair. Her academic background includes a PhD in Marketing from the University of South Florida, an MBA in Marketing Research from Southern Illinois University, and a BS in Business Administration from the University of Florida. Prior to academia, she worked as an account executive and senior research analyst for a marketing research firm in Orlando, Florida, and has provided consulting services to Blackwell Publishing in Medford, Massachusetts, and Cambridge, England, as well as HCPro in Marblehead, Massachusetts.

Lassk’s research specializations encompass customer orientation, salesperson job involvement, emotional intelligence, and measurement issues. She teaches marketing research and professional selling. Selected key publications include “Antecedents of Team Creativity: An Examination of Team Emotional Intelligence, Team Trust and Collaborative Culture” (Creativity & Innovation Management, 2010, with G. Barczak and J. Mulki), “Exploring Emotional Intelligence and Salesperson Creativity” (Journal of Personal Selling and Sales Management, 2013, with C. D. Shepherd), “Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting” (Journal of Personal Selling and Sales Management, 2012, with G. Marshall, W. Moncrief, and C. D. Shepherd), “The Future of Sales Training: Challenges and Related Research Questions” (Journal of Personal Selling and Sales Management, 2012, with T. Ingram, F. Krauss, and R. DiMascio), and “Finale – Just Desserts” (Case Research Journal, 2011, with S. Sieloff). She has presented at conferences such as EMONET IX, World Marketing Congress, and Academy of Marketing Science. Major awards and fellowships include a Tier 1 Grant from Northeastern University Provost’s Office (2012-2013) for healthcare collaboration research, a Direct Selling Education Foundation Research Grant (2006), and a Faculty Development Grant from the NU Provost’s Office (2006). Lassk has influenced the field through service on editorial review boards for Marketing Education Review, Journal of Personal Selling and Sales Management, and The Sales Review, as well as national officer roles in the American Marketing Association and Society of Marketing Advances. She is certified in the Emotional Competence Inventory (ECI) and Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT).