Rate My Professor Conor Carroll

Dr. Conor Carroll serves as Associate Professor and Head of the Department of Management & Marketing at the Kemmy Business School, University of Limerick. He is a distinguished educator, having won the National Award for Excellence in Teaching coordinated by NAIRTL, as well as the University of Limerick Teaching Excellence Awards in 2004 and 2009. Carroll is a twice winner of UL Teaching Excellence awards and has received multiple nominations in various class size categories from 2004 to 2007. He has earned international recognition, including the 2006 Marketing Management Association Meritorious Teaching Award, the 2008 Newstalk Irish Business Case Competition award, the 2007 EFER Teaching Exchange Scholarship, and the Best Case Award in 2007. A prolific case study author, he has published over 85 marketing case studies utilized in leading institutions such as the University of Notre Dame, University of Hong Kong, and National University of Singapore. Carroll has delivered case study writing seminars at Harvard Business School and taught extensively in China, France, Poland, Slovenia, Thailand, and New Zealand. He also serves as a regional council member of the Sales Institute of Ireland.

Carroll's research focuses on crisis communications, selling and sales management, SME marketing, marketing cases, and retailing, with doctoral work on food scares and the management of food safety crises. Key publications include 'Nation branding as a tool to attract foreign direct investments: a case study of Qatar' (with A.A. Mohib, 2024, Place Branding and Public Diplomacy), 'Peer observation of teaching: enhancing academic engagement for new participants' (with D. O’Loughlin, 2014, cited 138 times), 'Defying a reputational crisis–Cadbury's salmonella scare: why are customers willing to forgive and forget?' (2009, cited 126 times), 'Enhancing reflective learning through role-plays: The use of an effective sales presentation evaluation form in student role-plays' (2006, cited 64 times), and 'The online poker sub-culture: Dialogues, interactions and networks' (with K. O’Leary, 2013, cited 56 times). He co-edited the book 'Innovative Business School Teaching: Engaging the Millennial Generation' (with E. Doyle and P. Buckley, 2014). His work has garnered case writing accolades from McGraw-Hill, Ernst & Young, Enterprise Ireland, and The Case Association.