Rate My Professor Brad Hill

Dr. Brad Hill serves as a Senior Lecturer in Sport Management within the Department of Tourism, Sport and Hotel Management at Griffith Business School, Griffith University. He obtained his Doctor of Philosophy from Griffith University, completing his degree between 1999 and 2006. Hill's scholarly contributions encompass sport consumer behavior, branding in professional sports, athlete endorsements, sport event sustainability, and critical thinking development in sport management education. His research output includes 35 publications listed on ResearchGate, accumulating 1,319 citations and 29,211 reads. Hill has collaborated on interdisciplinary projects, including the SAGE at Griffith initiative on gender representation in major sport events and providing expert guidance to Etheridge Shire Council on sustainable tourism development in 2024 as part of the GIFT project team.

Key publications by Hill highlight his influence in the field. In 'Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts' (Sport Management Review, 2000), he analyzed determinants of repeat patronage at football events. 'Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams' (Journal of Sport Management, 2013) explored branding dynamics in sport leagues. Other significant works include 'The Impact of Processing Athlete Transgressions on Brand Image' (2014), 'Raising Environmental Responsibility and Sustainability for Sport Events: A Systematic Review' (2015, cited 66 times), 'Using Scaffolding to Promote Sport Management Graduates’ Critical Thinking' (Annals of Leisure Research, 2015, cited 26 times), 'Athlete Brand Identity, Image and Congruence: A Systematic Literature Review' (International Journal of Sport Management and Marketing, 2021, cited 35 times), 'Sport Tourism Collaboration: A Systematic Quantitative Literature Review' (2021, cited 93 times), and 'The Attraction, Retention, and Transition of Elite Sport Development Pathways in Surfing in Australia' (2023). Hill's research informs practices in sport marketing, event management, and tourism sustainability, with ongoing contributions to elite athlete pathways and environmental responsibility in sports.