Rate My Professor Arvind Sahay

Professor Arvind Sahay serves as the Director and Professor of Marketing and International Business at the Management Development Institute, Gurugram, having joined in October 2023. He earned his Ph.D. in 1996 from the University of Texas at Austin, receiving the University Wide Outstanding Dissertation Award for his thesis. Earlier in his career, Sahay was faculty at the Indian Institute of Management Ahmedabad from 2004 and at London Business School from 1996 to 2004. He began professionally as a management trainee in manufacturing and later as a customer service and account manager in financial services. At IIMA, he occupied key administrative roles including Chairperson of Executive Education, where he increased annual recurring revenue from INR 67 crores to 92 crores; Chairperson of the Marketing Area; Chairperson of PGPX, contributing to its Financial Times ranking readiness; Dean of Alumni and External Relations, raising over INR 130 crores; Chairperson of the India Gold Policy Center; and Founding Chairperson of the NSE Center for Behavioral Science. He has consulted and conducted training for more than 50 clients across sectors such as pharmaceuticals, telecom, automotive, FMCG, and financial services. Sahay has taught core marketing courses and electives on pricing, brand management, neuroscience and consumer behavior, innovation, and fintech in PGP, PGPX, and executive programs at IIMA, consistently earning high teaching ratings.

Sahay's research focuses on marketing strategy, pricing, neuroscience and consumer behavior, brand management, high-tech marketing, and international trade and investment. He has published 34 peer-reviewed international articles, 65 cases, and over 50 pieces in business magazines and newspapers. Key works include his book 'Brands and the Brain' (2022); a casebook 'Cases in Pricing, Marketing Communications and Distribution'; and recent articles such as 'The Neural Correlates and the Underlying Processes of Weak Brand Choices' (Journal of Business Research, 2023), 'Consumer Preference for Nutrition Front of Pack Labels Formats in India' (Food Quality and Preference, 2023), and 'Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumer Choice' (Journal of Retailing and Consumer Services, 2022). His awards encompass the Innovation in Teaching Award from London Business School, Dewang Mehta Best Teacher Award in Marketing Management, UTV Bloomberg Best Marketing Professor in India, Philip Morris Best Case Award at IIMA, and nomination to the Thinkers50 India list. He has delivered invited talks at conferences like Pricex in Chicago and serves on boards of multiple companies with over 35 years of cumulative experience.