Rate My Professor Aaron Hsiao

Dr Aaron Hsiao is a Senior Lecturer in the Department of Tourism and Marketing, Griffith Business School, at Griffith University, Australia. He holds a PhD and his research focuses on hospitality and tourism management, consumer behaviour, cross-cultural management, human resource management, tourism marketing, cultural tourism, organizational ethnic diversity, the sharing economy, service innovation, positive psychology in tourism, and the influence of norms on tourist behaviours. His studies explore a wide range of topics, including the psychological needs in space-sharing hospitality experiences, human-robot collaboration's effects on hotel employees' well-being, urban sharing research contexts and methods, ethnic diversity's impact on employee satisfaction and turnover intentions in hotels, cultural competence at sports events, travel deterrents to regional destinations, wine tourism motivations in China, and sentiment analysis in hospitality.

Aaron Hsiao has published over 30 articles in peer-reviewed journals, accumulating more than 1,500 citations. Key publications include 'Positive psychology and tourist well-being: A systematic literature review' (2020, Tourism Management Perspectives, cited over 350 times), 'Norms and consumer behaviors in tourism: a systematic literature review' (2023), 'Space-sharing experiences in hospitality: a psychological needs perspective' (2025, International Journal of Contemporary Hospitality Management), 'The influence of human-robot collaboration on perceived job duality and workplace well-being: Hotel employees’ perspectives' (2025), 'Status of Urban Sharing Research: Contexts, Methods, Theories and Future Research Agendas' (2025), 'From signals to cues: A typology-based cognitive model of online review processing in peer-to-peer services' (2026, Journal of Hospitality and Tourism Management), 'A social exchange perspective on boosting customer citizenship behaviour in hospitality' (2023), 'Do culturally competent employees make for happy visitors? The case of a sports event in Australia' (2021), 'Organizational Ethnic Diversity’s Influence on Hotel Employees’ Satisfaction, Commitment, and Turnover Intention: Gender’s Moderating Role' (2019), and 'The making of top fine-dining Chinese restaurants: Evidence from domestic and international customers in Australia' (2020). In 2020, he received the Best Reviewer Award from the Journal of Hospitality and Tourism Management. Hsiao supervises postgraduate research and teaches tourism courses at Griffith University, contributing to the academic community in tourism and hospitality.