Rate My Professor Yefan Nian

Nian has authored numerous peer-reviewed publications in prominent journals. Selected works include Wang, E., Nian, Y., & Gao, Z. (2025) 'Are authenticity tests in demand? Consumers' preferences for authenticity tests in the Chinese online food market' in Agribusiness; Nian, Y., Gao, Z., Nayga Jr, R. M., Zhao, Y., & Van Asselt, J. (2025) 'Trade-off between accuracy and cognitive burden' in Agricultural Economics; Nian, Y., Gao, Z., & Zhao, R. (2023) 'Are people’s daily life habits consistent with their preference for food sustainability labels?' in Agribusiness; and Van Asselt, J., Nian, Y., et al. (2022) 'Do plastic warning labels reduce consumers’ willingness to pay for plastic egg packaging?' in Ecological Economics. He has received grants such as a USDA Hatch Project on specialty crop sustainability (2024–2029) and a Specialty Crop Block Grant for rootstock grafting (2025–2027). Awards include the 2024 Farm Credit MarketMaker Innovation Award, 2022 Phillip L. Herndon Endowment, and 2018 Outstanding Graduate Student Award from the University of Arkansas. Nian contributes to the field through service on the editorial board of Journal of Integrative Agriculture (2023–2025), journal reviewing, graduate student advising, and guest lectures on sustainability and market valuation at Clemson University.