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About Wesley
Dr. Wesley Lim serves as a Lecturer in the School of Management and Marketing within the Faculty of Business & Law at Curtin University in Perth, Australia, where he also holds the role of Specialisation Lead for Advertising. He earned his Bachelor of Commerce in Marketing, Master of Philosophy in Marketing, and Doctor of Philosophy in Marketing from Curtin University, with his PhD completed between 2013 and 2017 under the supervision of Ian Phau and Min Teah. His doctoral dissertation, titled 'Tendency towards the Fear of Missing Out,' presented in 2017, conducted a systematic review of the Fear of Missing Out (FOMO) phenomenon and its implications in marketing. The study developed the Tendency towards the Fear of Missing Out (T-FOMO) scale to examine how FOMO influences consumers' attitudes and purchase intentions toward limited edition aspirational luxury products promoted via scarcity messaging.
Lim's academic interests encompass marketing, brand management, consumer behaviour, consumer psychology, and new technologies, as verified through his Google Scholar profile. His key publications include 'THE FEAR OF MISSING OUT' (2015), which introduced foundational concepts in FOMO research; 'Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews' (2023), co-authored with Sean Lee and published following peer review, which analyzes expert perspectives on autonomous vehicle adoption in Australia; and 'Boosting Micro-Credential Enrollment: Investigating Learners as Consumers' (2025). Lim contributes to teaching as unit coordinator for MKTG2001 Brand Management and engages in industry initiatives as a clinic lead for the Faculty of Business & Law's Industry Clinic programs. His work appears on platforms such as ResearchGate, where he is cited 10 times across three publications, reflecting his ongoing impact in consumer-focused marketing studies at Curtin University.
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