Rate My Professor Wei Song

Professor Wei Song is a Professor of Marketing in the School of Business at Black Hills State University, where she joined the faculty on August 22, 2011. She earned her Ph.D. and M.Sc. in Marketing and Management from the University of Edinburgh, United Kingdom, and an MBA from Frostburg State University. Her academic interests and research specializations focus on retail strategies, branding, event marketing, and teaching, as indicated on her verified Google Scholar profile affiliated with Black Hills State University.

Professor Song contributes significantly to scholarly publishing as the Editor in Chief of the International Journal of Cultural Management. Her key publications demonstrate expertise in international marketing and consumer behavior. Notable works include 'An exploratory study of Chinese own brand strategy in the grocery sector' (2012), exploring private label strategies; 'A preliminary consumer study on the beef market in Canada' (2011, International Journal of Supply Chain Management); 'Possible causes inhibiting the purchase of Chinese grocery own brands: A preliminary study'; 'Teaching marketing ethics: a preliminary study'; and co-authored 'Post-event visits as the sources of marketing strategy sustainability: A conceptual model approach' (2014, Journal of Business Economics and Management). At Black Hills State University, she actively mentors students, providing marketing advice for projects such as those securing internships at Samsung and undergraduate research presentations on experiential learning activities in business education, including symposia topics on challenges in conducting such activities. Her role supports the development of business students through practical guidance and academic oversight in the School of Business.