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About Volkan
Volkan Yeniaras is an Associate Professor of Marketing and Head of the Department of International Business and Trade at Özyeğin University in Istanbul. He holds a Ph.D. in Marketing from Swansea University, UK (2013), an M.Sc. in Marketing from the University of Wales, Swansea (2008), and a B.Sc. in Economics from Koç University, Istanbul (2007). His academic career spans multiple institutions: Associate Professor at the University of Sussex, UK (2022–2023); Assistant Professor at Ozyegin University (2020–present), American University of Sharjah, UAE (2017–2020), University of Sharjah, UAE (2016–2017), and Kadir Has University, Istanbul (2013–2016). Earlier roles include Lecturer and Teaching Assistant at Kadir Has University and Swansea University, respectively.
Yeniaras specializes in strategic marketing, industrial marketing, sales management, and services marketing. His scholarly contributions appear in premier outlets including Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Business & Industrial Marketing, Psychology & Marketing, and Journal of Economic Psychology. Key publications encompass 'The Transmission of Technology-Induced Workload from Managers to Frontline Employees and Its Impact on Customer Sabotage' (Journal of Service Research, 2025, accepted), 'When Firm-Level Connections Corrupt the Frontline: How Political Networks Drive Unethical Selling and Upselling Behavior' (Industrial Marketing Management, 2025, accepted), 'The role of climate: implications for service employee engagement and customer service performance' (Journal of the Academy of Marketing Science, 2017), and 'Effects of relational ties paradox on financial and non-financial consequences of servitization' (Industrial Marketing Management, 2021). With 898 Google Scholar citations, an h-index of 16, and i10-index of 22 as of 2025, his research has shaped understandings of relational governance, salesperson performance, and innovation in marketing contexts. Awards include the 2016 biannual best author award from Journal of Religions and Ideologies and a PhD scholarship from Swansea University (2009–2012). He co-edited a special issue for Industrial Marketing Management (2022) and serves on faculty boards, disciplinary committees, and recruitment panels at Ozyegin University and prior institutions.