Rate My Professor Tom Kook

Tom Kook serves as Vice President for Enrollment and Marketing at Emmaus Bible College, where he has also been a faculty member since 2016 with an emphasis in Business Administration. Listed as an adjunct faculty in the Business Administration department, he contributes to a program that integrates biblical principles with foundational business knowledge to prepare students for leadership in commercial or ministry settings. Kook's academic qualifications include a Master of Education in Higher Education, Educational Leadership from Liberty University in 2022, a Master of Business Administration in Organizational Leadership from Ashford University in 2008, and a Bachelor of Science in Marketing from Iowa State University in 2001. These degrees trace his professional development from marketing expertise to advanced skills in organizational leadership and higher education administration.

In his leadership role, Tom Kook oversees enrollment strategies and marketing efforts, including serving on the admissions team. He has driven significant growth by adopting a high-touch, relational recruitment model, achieving three consecutive years of total enrollment increases and the institution's strongest new student enrollment in more than ten years. Kook shares his approaches through public engagements, such as his presentation 'Small Budgets, Big Impact: Marketing Beyond the Constraints' at the Small College Conference and a feature on The Higher Ed Marketer podcast, where he discusses leveraging mission focus for small faith-based universities despite limited resources. His work underscores practical impact in enrollment management and marketing within Christian higher education.