Rate My Professor Sulin Ba

Ba's research centers on digital platforms, online communities, and small business growth in the digital economy, encompassing crowdsourcing platform design, online word-of-mouth, digital health communities, and trust-building mechanisms in electronic markets. She has authored numerous publications in premier journals, including "Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior" (MIS Quarterly, 2002), "Technology Adaptation: The Case of a Computer-Supported Inter-Organizational Virtual Team" (MIS Quarterly, 2000), "Establishing online trust through a community responsibility system" (Decision Support Systems, 2001), and "Promotional marketing or word-of-mouth? Evidence from online restaurant reviews" (Information Systems Research, 2013). Her scholarship has amassed over 11,000 citations according to Google Scholar. In 2024, Ba was honored with the INFORMS Information Systems Society Distinguished Fellow Award for her research contributions, mentorship, and service. She has held senior editor positions at MIS Quarterly (2013–2017), Production and Operations Management, and Decision Support Systems. Additionally, Ba serves on the boards of the CFA Society of Chicago, the Greenwood Project, and Innovation Place Hartford, and has testified before the U.S. House Committee on Small Business.