Steven Lu

Associate Professor Steven Lu serves as Interim Head of the School of Business Analytics and Marketing and Co-Director of the Consumer Insights Research Group in the University of Sydney Business School, Discipline of Marketing. He earned his PhD from the University of Toronto, MA from York University, and BA from Nankai University. His academic career includes prior roles at the Australian National University's Research School of Management and progressive appointments at the University of Sydney, advancing from Lecturer to Senior Lecturer and now Associate Professor. Lu's research focuses on big data-driven strategic orientations in international marketing, consumer insights, machine learning applications in marketing, social media influencers, and marketing expertise spillover effects on firm performance.

Key publications include 'Big data-driven strategic orientation in international marketing' (2021, International Marketing Review), 'Retaining Talented Salespeople: The Role of Customer Needs Knowledge' (2015, Customer Needs and Solutions), 'Are social media influencers the right choice for global luxury brands?' (2025, Journal of Strategic Marketing), and 'Spillover effects of marketing expertise on market performance of professional service firms' (2016, Journal of Service Management). He authored the textbook 'Machine Learning in Marketing, Pearson Originals Edition'. In 2021, Lu received the Vice-Chancellor's Award for Outstanding Early Career Teaching, recognizing his innovative pedagogical approaches. He has been nominated for additional teaching awards and contributes to PhD supervision and discipline leadership as Deputy Head of Discipline in Marketing. His work bridges academic research and practical business applications through the Consumer Insights Research Group, influencing marketing strategies and analytics.

Professional Email: steven.lu@sydney.edu.au