Rate My Professor Sophie Feng

Dr. Shanfei (Sophie) Feng is a Senior Lecturer in the Department of Marketing at Monash Business School, Monash University, where she also serves as Coordinator of the Honours program. Her teaching portfolio includes units such as Marketing Channels (MKX3481), Honours Research Thesis (MKX4900), Research in Marketing (MKX4040), Honours Thesis Research Proposal (MKX4090), and Managing Distribution Channels (MKF5761). These courses cover topics in marketing channels, empirical research methods, and advanced marketing strategy.

Feng's research focuses on business-to-business (B2B) services marketing, customer relationships, new product diffusion, and empirical modeling, with particular interest in the oil and gas industry. Her peer-reviewed publications appear in leading journals. Key works include 'Peak sales time prediction in new product sales: can a product manager rely on it?' (Journal of Business Research, 2023, with T. V. Krishnan and D. C. Jain); 'Contract length determination in the B2B service industry: role of economic factors, business relationship, and learning' (Journal of Service Research, 2022, with T. V. Krishnan); 'The effect of equity on value co-creation in business relationships' (Journal of Business & Industrial Marketing, 2022, with S. Gupta, J. Zhou, and M. W. Nyadzayo); 'Series of successive B2B contracts: impact on contract length and rental rate' (Journal of Business & Industrial Marketing, 2019, with T. V. Krishnan); and 'Authenticity: the link between destination image and place attachment' (Journal of Hospitality Marketing and Management, 2017, with Y. Jiang, H. Ramkissoon, and F. T. Mavondo), which has received over 200 citations. She has acted as a peer reviewer for the Australian Journal of Management (2022) and European Journal of Operational Research (2020), and presented at the Australian and New Zealand Marketing Academy Conference (2021), Monash Business School Doctoral Colloquium (2019), and Marketing Research Camp (2019). Feng accepts PhD supervision in B2B marketing, new product diffusion, and empirical modeling, contributing to the academic community's advancement through her cited research totaling over 350 citations.