Rate My Professor Shailendra Singh Barath

Shailendra Singh Barath is an Assistant Professor in the Marketing area at the Faculty of Commerce and Management, RNB Global University, Bikaner, Rajasthan, India. His research interests align with marketing, consumer behavior, human resource management, entrepreneurship, and financial services, as evidenced by his co-authored publications in academic journals. Key works include 'Difficulties Encountered by Female Entrepreneurs: The Significance of Ownership Involvement' published in the Journal of Advances and Scholarly Researches in Allied Education (July 2022), 'Research Examining the Utilization of Emotional Appeals in Television Commercials Across Various Sectors' (2022), 'An Empirical Investigation into the Job Stress Experienced by Employees' (February 2022), 'The Performance and Challenges of Mutual Funds in India' (October 2022), 'Impact of Human Resource Management on Business Performance: A Review of Literature' (September 2022), and 'The Influence of Digital Banking on Traditional Banking Services' in the International Journal of Food and Nutritional Sciences. He also served on the editorial board for the Self Learning Material on Consumer Behaviour for MBA Semester III, produced by the Centre of Distance and Online Education at RNB Global University.

In addition to his teaching and research roles, Shailendra Singh Barath contributes to university governance and student development initiatives. He is a member of the SC/ST/OBC Cell, Minority Cell, and Anti-Ragging Committee for 2024-25. During the Orientation Program 2024, he conducted a motivational session highlighting the importance of wisdom and knowledge for students. He addressed participants in a Session on Cardiopulmonary Resuscitation (CPR) and has guided student projects, including a thesis on 'Mergers & Acquisitions in the Indian Banking Sector' (April 2022). In university meetings, such as those documented in the Self-Study Report, he communicated details on governmental and non-governmental scholarship schemes. His involvement extends to other events like the International Conference on Covid-19 Post Corona Virus Recent Trends, Research, Technologies & Global Future Opportunities.