Rate My Professor Sergio Biggemann

Sergio Biggemann serves as Associate Professor in the Department of Marketing at the University of Otago's Otago Business School. He holds a Doctor of Business Administration from Macquarie Graduate School of Management, Macquarie University, Australia, with his thesis 'Understanding and Modelling the Dynamics of Business-to-Business Relationships' receiving the Vice-Chancellor's commendation for a doctoral thesis of exceptional merit. He also obtained a Master of Business Administration and a Master of Management and Public Policy, both with Distinction, and a Bachelor's degree in Mining Engineering from the Catholic University of Bolivia.

Biggemann brings over 20 years of industry experience in mining and related sectors, having co-founded companies in mining, services and maintenance, silverware manufacturing, and paint production. He served as Research Director at the Latin America Logistics Centre, facilitating annual logistics benchmarking for more than 800 Latin American companies, and has consulted extensively in Latin America, Europe, Turkey, and the United States. A member of New Zealand Business Mentors for the past ten years, he maintains affiliations with the IMP Group, Australian & New Zealand Marketing Academy, Bolivian Society of Engineers, and holds the role of Honours President of the Bolivian Logistics Association.

His research specializations encompass the dynamics of business-to-business relationships, intercompany interactions in complex networks, supply chain integration, collaboration, readiness, and resilience, alongside the impacts of new technologies like artificial intelligence on human-machine interactions in business-to-business and service marketing. As Director of the Department of Marketing PhD Programme, he supervises PhD and Doctor of Business Administration students, with graduates including Quynh Anh Đào (2023), Amy Luan (2022), Arezoo Fakhimi (2021), and Katayoun Zafari (2019). He teaches at Masters and Executive levels, leveraging international experience across more than 15 countries.

Key publications include 'The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters' (Fakhimi, Garry, & Biggemann, 2023, Australasian Marketing Journal), 'Exploring MNEs' inter-organizational knowledge transfer processes for enhancing innovation capability' (Luan, Biggemann, Garry, & Mirosa, 2025, International Marketing Review), and co-edited Proceedings of the Australian & New Zealand Marketing Academy Conference (Thyne & Biggemann, 2023).