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Rate My Professor Sarah Nicholls

University of Wales, Swansea

Ratings & reviews

5.08/20/2025

Always goes above and beyond for students.

5.04/30/2025

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About Sarah

Sarah Nicholls is a Professor and Head of the Department of Marketing & Tourism in Swansea University’s School of Management. She holds a Chair in Placemaking and Destination Management and previously served as Director of the Centre for Visitor Economy Research from 2018 to 2023. Before joining Swansea University in April 2018, she was on the faculty at Michigan State University for 16 years, holding positions in the Departments of Parks, Recreation & Tourism Resources, Community Sustainability, and Geography. Her academic qualifications include a BSc in Geography from University College London, as well as MS and PhD degrees in Recreation, Parks and Tourism Sciences from Texas A&M University.