Rate My Professor Sanjay Puligadda

Puligadda's research investigates consumer-brand relationships, the role of consumers’ mental processes in branding activities, processing of attribute information, and the dark side of healthcare marketing. His publications appear in leading journals, including 'Individual Differences in Brand Schematicity' in the Journal of Marketing Research (2012), 'The Role of Idiosyncratic Attribute Evaluation in Mass Customization' in the Journal of Consumer Psychology (2010), 'The Influence of Sound Logo Instruments on Brand Personality Perceptions' forthcoming in the Journal of Business Research (2022), and 'Are You Engaged? The Influence of Brand Schematicity on Online Brand Engagement and Brand Purchase' in the Journal of Research in Interactive Marketing (2021). He co-authored the book Innovation Soup: A Recipe for Organizational Success published by Business Expert Press in 2022. Awards include the Lehmann Award from the American Marketing Association for the best dissertation-based research paper in 2013, Miami MBA Elective Faculty Award in 2015, Smucker Outstanding Junior Faculty Award nominee in 2011, 2012, and 2013, and best paper in track at the Atlantic Marketing Association Annual Conference in 2024. He has presented at conferences such as Society for Consumer Psychology and Atlantic Marketing Association.