Rate My Professor Sandra Graça

Graça's research specializations encompass institutional theory, cross-cultural research, relationship marketing, nonprofit marketing, humor and emotions in advertising, sustainable marketing, and green buying behavior. She conducts comparative studies examining buyer-supplier relationship marketing behaviors across diverse countries, considering unique cultural and institutional contexts. Her prolific scholarship includes over 20 peer-reviewed publications. Key works feature 'Global Advertising Messages for Cosmopolitan Consumers to Promote Green Buying Behavior' (2024, Journal of Management for Global Sustainability), 'The Influence of GPV, Trust and Satisfaction on Intention to Buy Green Products in Germany and Brazil' (2024, Journal of Sustainability Research), 'B2B informal networking influences on relational outcomes in emerging and developed nations: A multiregional empirical study' (2024, Journal of Business and Industrial Marketing), 'A Global PSS Framework for Sustainable B2B Partnership' (2021, Sustainability), 'Examining institutional effects on B2B relationships through the lens of transitioning economies' (2021, Industrial Marketing Management), 'Humor Effectiveness in Social Video Engagement' (2018, Journal of Marketing Theory and Practice), and 'Performance outcomes of behavioral attributes in buyer-supplier relationships' (2015, Journal of Business & Industrial Marketing). Graça has earned the Best Paper Award at the XXI International Congress on Public and Nonprofit Marketing (2022), Highly Commended in the 2018 Emerald Literati Awards, a Faculty Development Grant for research in China (2017), the Award for Scholarship from the Collegium of Comparative Studies (2016), and selection for the Toyota International Teacher Program (2005). She serves on the editorial review boards of the Journal of International Management, Cross-Cultural & Strategic Management, and International Business: Research, Teaching and Practice.