Rate My Professor Sam Adeyinka Ojo

Professor Adeyinka-Ojo's research focuses on tourism destination marketing and branding, hospitality marketing, visitor attractions management, rural tourism development, and sustainable tourism. His scholarly output includes over 66 publications with more than 500 citations. Notable works encompass 'A Routine Activity Theory Approach in Developing a Framework for Mitigating E-Commerce Fraud and Cybercrime Praxis' (2025), 'Intention to use determinants of AI chatbots to improve customer relationship management efficiency' (2024, Cogent Business & Management), 'A Scoping Review of Engaging Artificial Intelligence (AI) in Developing a Sustainable Hospitality and Business Events Industry' (2025), 'E-Vehicles (EVs) Adoption as a Sustainable Transportation Appeal in the Hospitality, Tourism, Event and Convention (HTEC) Industry' (2025), 'Digital literacy, marketing ability and tourist healthcare facilities influence tourists' intention to visit Asian countries through the moderation of AI' (2025), 'Application of Digital Technology and Sustainable Forest Management in Promoting Adventure and Ecotourism Destinations in Malaysia' (2025), 'Developing Joyful Learning Pedagogy to Cultivate Students’ Leadership Skills' (2025), and 'Developing a Rural Tourism Destination Brand Framework' (2020). He has delivered presentations at events such as the Global Business Seminar 2025 on US tariffs and global economic impacts, and facilitated collaborations including public relations campaigns with the Malaysian Association of Social Workers (MASA).