Rate My Professor Saeed Badghish

Saeed Badghish is a Professor of Marketing in the Department of Marketing, Faculty of Economics and Administration at King Abdulaziz University in Jeddah, Saudi Arabia. He holds a PhD from the University of Western Sydney and has established himself as a prominent scholar in business and economics, particularly in strategic marketing and international business. Currently, he serves as the Dean of the Deanship of Scientific Research, a role in which he has led significant initiatives, including the open-access publishing partnership with Taylor & Francis announced in 2025 to support KAU researchers. Previously, he has held positions such as Vice Dean for Graduate Studies and Scientific Research in the Faculty of Economics and Administration.

Professor Badghish's research specializations include consumer behavior, financial literacy and empowerment, entrepreneurial intentions especially among women, AI adoption in services and SMEs, green marketing, social media influencers, and complaint behavior. His work often examines contexts relevant to Saudi Arabia and emerging markets. With over 1,000 citations on Google Scholar as of recent records, his contributions have notable impact. Key publications encompass 'Determinants of Financial Empowerment Among Women in Saudi Arabia' (Frontiers in Psychology, 2021, cited by 91), 'Can transactional use of AI-controlled voice assistants for service exchanges erode customer satisfaction?' (Technological Forecasting and Social Change, 2024, cited by 31), 'Integrating and extending the SOR model, TAM and the stimulus-organism-response framework to examine consumer purchase intention' (Journal of Enterprise Information Management, 2024, cited by 15), 'Artificial Intelligence Adoption by SMEs to Achieve Sustainable Development Goals' (Sustainability, 2024), 'What motivates the purchasing of green apparel products? Green perceived value, environmental concern, green consumerism values, green satisfaction and continuance intention' (Business Strategy and the Environment, 2023, cited by 71), 'The instrumentality of teaching pedagogies in maturing entrepreneurial intentions among women entrepreneurs in Saudi Arabia' (International Journal of Business Performance Management, 2024), 'The Effect of Social Media Influencers' Trustworthiness and Expertise on Generation Z's Attitudes toward E-cigarette Brands' (2021), and 'Consumer Complaint Behavior: A comparison between Saudi Consumers and Filipino Migrants' (2019). He has also published on topics like the impact of product color on consumer perception and strategies of global brands. Professor Badghish contributes to executive education and public discussions on personal branding and marketing.