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Makes even hard topics easy to grasp.
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About Priti
Dr. Priti Gupta serves as Assistant Professor in the Department of Business Administration at S.S. Jain Subodh P.G. College, Jaipur, an autonomous college affiliated to the University of Rajasthan. Holding a Doctor of Philosophy, she is the Head of the Department of Bachelor of Business Administration (BBA). Dr. Gupta contributes extensively to college administration as Convener of the Women Welfare Cell and member of the Academic Committee, Admission Committee (U.G.), Publication & Prospectus Committee, Criteria VI Governance, Leadership and Management (NAAC), National Education Policy 2020 Committee, Convocation Committee, Vocational Study Committee, and Specially Abled Students Committee. She is also an Associate Editor for the Subodh Journal of Commerce & Management and WAIMS Journal.
Dr. Gupta's research focuses on contemporary business issues, with numerous publications including 'Digital Word-of-Mouth: Measuring the Influence of Micro-Influencers on Buying Behavior' (2025, co-authored with Dr. Gauri Dhingra and Prof. Dr. Jyotsna Mehta), 'Ancient Wisdom, Modern Learning: Harmonising Indian Knowledge Systems (IKS) Into Contemporary Education' (2025, co-authored with Dr. Gauri Dhingra), 'Indian Knowledge System in 21st Century: Tradition Meets Innovation The Ramayana as a Guide to Leadership and Governance' (2025), 'Digital Metamorphosis: A Holistic Exploration of the Impact and Challenges of Digital Transformation across Diverse Sectors' (2024), 'Time Management' (book, 2024), 'A Comprehensive Analysis of Team Synergy Strategies in IT Sector' (2023), 'A Review of Changing Contours of Retail during COVID 19 pandemic in a Post-Digital World' (2021, co-authored with Dr. Nandini Sharma), 'Innovation and Entrepreneurship: A Deep Connect' (2021), 'Business Ethics: The Mantra for Sustaining Success in Modern Business Organizations' (2021), 'Workforce Diversity Management: Key to Inclusive Sustainability' (2021), 'GST: A Paradigm Road Map for Growth in India' (2018), and 'Impact of Digitalization: A Paradigm Shift Towards Effectiveness' (2016). In collaboration with Dr. Gauri Dhingra, she has been granted two patents. Dr. Gupta has delivered keynote addresses, such as at Government Girls College, Rewa, M.P., and has been felicitated for her contributions alongside Dr. Gauri Dhingra.