Rate My Professor Piyush Sharma

Professor Piyush Sharma is the John Curtin Distinguished Professor in the School of Management and Marketing at Curtin University, Faculty of Business and Law. Possessing over thirty-five years of professional experience across industry and academia, he obtained his PhD in Marketing from Nanyang Technological University between 2002 and 2006. Before joining Curtin University in January 2014, Sharma held the position of Associate Professor in the Department of Management and Marketing at The Hong Kong Polytechnic University from June 2010 to January 2014. He contributes to university governance as a member of the Strategic Review Board of the Faculty of Business and Law and the Academic Board of Curtin University.

Sharma's research focuses on services and international marketing, cross-cultural consumer behavior, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface, and organizational behavior and management. He has published more than 140 peer-reviewed articles, garnering over 13,000 citations and an h-index of 61 according to Google Scholar. Notable publications include "Measuring personal cultural orientations: Scale development and validation" (2010), "Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness" (2011), "Demystifying Intercultural Service Encounters: Toward a Comprehensive Conceptual Framework" (2009), and "Consumer ethnocentrism: Reconceptualization and cross-cultural validation" (2015). Ranked among the top 0.2% of researchers worldwide across all fields and top 60 in business research, Sharma serves as Associate Editor (Marketing) for the Journal of Business Research and on editorial review boards for Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Knowledge Management, and European Journal of Marketing, among others. He was a finalist for the 2021 Curtin Awards for Research Excellence in the Business, Society, and Management category.