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About Neelkamal
Dr. Neel Kamal Purohit serves as Head and Associate Professor in the Department of Accountancy and Business Statistics at S.S. Jain Subodh P.G. College, Jaipur, Rajasthan, India. He joined the institution in August 2004 as a Lecturer and has progressed through various roles, including Assistant Professor, to his current position. Dr. Purohit has also served as Dean of the Faculty of Commerce and is actively involved in college administration as a member of the Staff Council for the 2024-25 academic year. His dedication to academic governance extends to external bodies, where he contributes as a member of the Board of Studies at the University of Rajasthan for relevant commerce subjects.
Dr. Purohit holds the position of Editor-in-Chief of the Subodh Journal of Commerce & Management, overseeing the publication of scholarly articles in commerce and management. He has been selected for editorial boards of prestigious journals such as Financial Markets, Institutions and Risks. His research portfolio includes key publications such as "Corporate Social Responsibility: An Overview" (2013, Indian Journal of Applied Research), "Consumer Attitude & Preferences towards Online Shopping: A Study in Mumbai" (Turkish Online Journal of Qualitative Inquiry), "Modigliani-Miller Proposition II on best performing Nifty Fifty Companies" (Journal of Interdisciplinary Educational Research), "Examining the Impact of Mental Accounting on Student's Investment and Financial Decision" (2023), "The Role of Psychology in Investment Decision-Making: Exploring Behavioural Finance of Financial Literacy through SEM Analysis", and "Unveiling the Power of Machine Intelligence: A Study on its Impact on Financial Performance and Risk Management" (2024). Dr. Purohit has chaired technical sessions at national conferences, including one on Skill Development and Employability in February 2025, and has published additional research papers as noted in college newsletters. He continues to contribute to academic discourse through committee roles and supervision of student research.