Rate My Professor Natalie Haynes

Dr. Natalie Haynes serves as Division Head in Sheffield Business School at Sheffield Hallam University, a role she has held since 2024, with responsibilities encompassing recruitment, employability, and international partnerships, particularly within Global Business, Tourism, and Hospitality. She earned her PhD in 2019 from Sheffield Hallam University, focusing on the impacts of big data on hotel price decision-making, along with an MSc in International Hospitality Management and a BSc from the same institution. Recognized as a Senior Fellow of the Higher Education Academy (SFHEA), Haynes transitioned from a successful industry career in hotel sales, marketing, and revenue management—holding positions with three major brands and independent hotels in London and the regions—to academia. She advanced from Lecturer in Hospitality Management in the Department of Service Sector Management to Principal Lecturer, teaching revenue management, sales, marketing, front-of-house operations, and related topics across hospitality, tourism, airline management, and business programs.

Haynes' research interests center on revenue management in hospitality and alternative sectors such as campsites, visitor attractions, and outdoor hospitality; pricing strategies amid automated systems; ethical challenges like overbooking; and gendered inequalities and leadership development for women in the events industry. Her influential publications include 'Transient price setting in the era of automated systems – the ‘hands-on’ Hotel General Manager lives on!' (Journal of Revenue and Pricing Management, 2024), 'Campsite revenue management decision-making – A semi-systematic review' (Tourism and Hospitality Research, 2023), 'It’s not you, it’s me – women’s denial of gendered inequalities in the event industry' (Gender, Work & Organization, 2025), 'The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges' (Journal of Revenue and Pricing Management, 2020), 'Will COVID-19 be the trigger point for developing Visitor Attraction Revenue Management?' (Journal of Tourism Futures, 2022), and book chapters 'Temporal pricing in tourism' and 'Measuring Temporal Performance in Tourism' (Tourism: A temporal analysis, 2023). She has co-authored reports such as 'The Future of Hospitality Management Education' (Council for Hospitality Management Education, 2020) and engages in doctoral supervision for PhD and DBA students, conference presentations, and international collaborations including a joint PhD program with La Trobe University.