Rate My Professor Napatsorn Jiraporn

Napatsorn Jiraporn serves as Professor of Marketing in the School of Business at the State University of New York at Oswego. She holds a Ph.D. in Marketing from SUNY Binghamton (2011), where she received the Distinguished Dissertation Award, an M.B.A. in Marketing from Virginia Polytechnic Institute and State University (2006), and a B.B.A. in International Business Management (Magna Cum Laude) from Chulalongkorn University, Thailand (2001). Before academia, Jiraporn worked as a product planner at Nissan Motor ASEAN Office, leading large-scale car clinic studies and focus groups to align vehicle models with market needs. She previously taught at SUNY Binghamton and SUNY New Paltz.

Jiraporn's research focuses on consumer behavior, encompassing judgment and decision-making, new technology adoption, and goal pursuit; cross-cultural marketing; branding; food consumption; spending habits; savings and investments; and interdisciplinary studies linking psychology to finance and leadership. She is dually certified in digital marketing by the American Marketing Association (PCM® Digital Marketing) and the Digital Marketing Institute (Certified Digital Marketing Professional). Her publications include "Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses" (Management & Marketing, 2022, leading article), "The impact of scheduling styles on time-limited promotions: the moderating role of redemption frames" (Journal of Business Research, 2021), "Does firm-level political risk influence corporate social responsibility (CSR)? Evidence from earnings conference calls" (Financial Review, 2021), "Does Corporate Social Responsibility (CSR) Improve Credit Ratings? Evidence from geographic identification" (Financial Management, 2014), and "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?" (Journal of Cultural Marketing Strategy, 2017). These works, appearing in prestigious journals, advance understanding in marketing and related fields. At Oswego, she teaches Marketing Principles (MKT 250) and Digital Marketing Fundamentals (MKT 380), drawing on industry experience to connect theory and practice.