Rate My Professor Mona Sinha

Dr. Mona Sinha serves as Chair of the Department of Marketing & Professional Sales and Professor of Marketing at Kennesaw State University's Michael J. Coles College of Business. She holds a Ph.D. in Marketing from Texas A&M University's Mays School of Business (2008), a Master's in Management Studies from the University of Mumbai (1993), and completed a Post-Doctorate at Emory University's Goizueta School of Business (2012-2013). With eight years of prior professional experience in sales and marketing for consumer products and entertainment industries in India, her academic career includes roles as Researcher at Harvard Business School’s India Research Center in Mumbai, where she authored case studies on brand management, sustainability, technology, and innovation; Post-Doctoral Research Fellow and Marketing Instructor at Georgia State University; and faculty at Southern Polytechnic State University since 2013, transitioning to Kennesaw State University post-merger. At KSU, she has progressed through positions including Assistant Chair, Discipline Lead for the Ph.D. in Business Administration program, and Associate Dean for Undergraduate Programs.

Dr. Sinha's research centers on customer relationship management, emphasizing fairness, justice, consumer privacy, emerging markets, stakeholder marketing, sustainability, and qualitative methods. Key publications encompass the book Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth (Pearson, 2016, with Jagdish N. Sheth and Reshma Shah); journal articles such as “Growing the Pie in Emerging Markets: Marketing Strategies to Increase the Ratio of Non-Users to Users” (Journal of Business Research, 2018, with Jagdish N. Sheth), “B2B Branding in Emerging Markets: A Sustainability Perspective” (Industrial Marketing Management, 2015, with Jagdish N. Sheth), “Mobile Payments in India: The Privacy Factor” (International Journal of Bank Marketing, 2019, with Hufrish Majra, Jennifer Hutchins, and Rajan Saxena), and “Instruments to Assess Students’ Critical Thinking – A Qualitative Approach” (Decision Sciences Journal of Innovative Education, 2023, with Jomon A. Paul and J.D. Cochran); as well as multiple Harvard Business School case studies including “Hindustan Unilever’s ‘Pureit’ Water Purifier” and “The Dabbawala System: On Time Delivery, Every Time.” She contributes as Vice-Chair of the American Marketing Association's Relationship Marketing Special Interest Group and editorial board member for the Journal of Consumer Marketing, Journal of Relationship Marketing, and International Journal of Emerging Markets. Her accolades include the Coles Distinguished Teaching Award (2021) and a teaching excellence award from Texas A&M University.