Rate My Professor Martina Čaić

Čaić’s research interests lie at the intersection of service design, service management, and emerging technologies such as AI, social robots, and chatbots. She investigates interactions between AI-powered agents and humans in public and private service settings, including healthcare, education, financial services, and industrial contexts, with a focus on value co-creation, well-being, ethical implications, organizational transformation, meaningful work in Industry 5.0, and institutional arrangements shaping blue-collar work. Key publications include "Making work meaningful in Industry 5.0: institutional arrangements shaping blue-collar work" (2026, Interacting with Computers, with A. Viljakainen and J. Silmukari), "AI and the future of industrial work: a framework for enhancing employee experience from satisfaction to flourishing" (2025, Behaviour & Information Technology, with A. Viljakainen et al.), "Viewpoint: advancing service design with practitioners’ insights" (2025, Journal of Services Marketing, with N. Solsona Caba and T. Mattelmäki), "Robotic Versus Human Coaches for Active Aging" (2020), and "Robotic role theory: an integrative review of human–robot service interaction to advance role theory in the age of social robots" (2022). She has received the 2018 Robert Johnston Outstanding Paper of the Year Award at the Journal of Service Management (presented 2019), the 2019 Outstanding Paper of the Year Award at the Journal of Services Marketing (presented 2020), the 2021 Outstanding Reviewer award, and the 2022 Aalto ARTS Teaching Award (presented 2023).