Rate My Professor Mark Buschgens

Buschgens' scholarship appears in prominent outlets such as the European Journal of Marketing, Journal of Product & Brand Management, Journal of Brand Management, Social Sciences, and Convergence. Key publications include "Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity" (European Journal of Marketing, 2024, with Bernardo Figueiredo and Janneke Blijlevens), "Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design" (Journal of Product & Brand Management, 2024, with Figueiredo and Blijlevens), "Factors Influencing Seniors’ Anxiety in Using ICT" (Social Sciences, 2024, with Maria Reid et al.), "Critical visual analysis: advertising, branding and identity" (Handbook of Qualitative Research Methods in Marketing, 2024, with Jonathan Schroeder), and "Playing with persona: Highlighting older adults’ lived experience with the digital media" (Convergence, 2024, with Larissa Hjorth et al.). He has obtained substantial funding, including the ANU Futures Scheme grant worth AUD $145,000 over three years, an Australian Communications Consumer Action Network grant of AUD $90,000 for codesigning digital inclusion strategies with older adults, a Capability Development Fund grant of AUD $5,000, and doctoral scholarships and travel stipends totaling over AUD $100,000. His contributions advance fields like cultural branding, transnational consumption, visual methods, and diaspora studies.