Rate My Professor Marie Taillard

Marie Taillard is Full Professor of Creativity Marketing in the Marketing Department at ESCP Business School's London Campus and serves as Dean of the London Campus since 19 December 2025 for a three-year term, following her interim role from September 2025. She holds the L'Oréal Professorship in Creativity Marketing, appointed in November 2015, and has directed the Creativity Marketing Centre since 2013. Her professional career spans services marketing and the travel/tourism industry, including Vice President of Marketing and Product Development at Council Travel (1997-1998), where she led a turnaround achieving $200 million in sales; Marketing Manager at American Express Travel Related Services (1991-1994); Manager of the Tour Division at UTA French Airlines (1987-1988); and positions at Club Med (1976-1981) and Accor Hotels (1982-1983). Joining ESCP as Affiliate Professor in 2006 and permanent faculty in 2007, she advanced to Assistant Professor (2007-2010), Associate Professor (2010-2016), and Full Professor (2016-present). She founded and directed the MSc in Marketing and Creativity (2009-2017), led the Executive MSc (2013-2015), served as Head of Faculty UK (2017-2021 and 2022-2025), Associate Dean for Executive Education UK (2021-2022), and holds elected roles on the European Faculty Advisory Committee.

Taillard earned her PhD in Linguistics from University College London (2005), MBA with double major in Marketing and Finance from Columbia Business School (1990), MA in Linguistics from University of Southern California (1981), and BA in Linguistics from the same university (1978). Her research specializes in marketing management and consumer behavior from the perspective of communications among consumers and between consumers and firms, consumer creativity, value co-creation, shared intentions in service ecosystems, digital transformation, change management, and intercultural communication. Major publications include co-editing The Power of Consumer Creativity (Palgrave Macmillan, 2025, with C. Preece), co-authoring Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse (Wiley, 2021, with B. Collin), "Difficult differences pave the creative road from diversity to performance" (European Management Journal, 2018, with V.P. Glaveanu), and "The role of shared intentions in the emergence of service ecosystems" (Journal of Business Research, 2016, with L.D. Peters, J. Pels, C. Mele). She teaches postgraduate and executive courses on marketing, consumer behavior, creativity, digital marketing, and omnichannel strategies, and was shortlisted for Times Higher Education Most Innovative Teacher of the Year (2025).