Rate My Professor Marie Taillard

Taillard earned her PhD in Linguistics from University College London (2005), MBA with double major in Marketing and Finance from Columbia Business School (1990), MA in Linguistics from University of Southern California (1981), and BA in Linguistics from the same university (1978). Her research specializes in marketing management and consumer behavior from the perspective of communications among consumers and between consumers and firms, consumer creativity, value co-creation, shared intentions in service ecosystems, digital transformation, change management, and intercultural communication. Major publications include co-editing The Power of Consumer Creativity (Palgrave Macmillan, 2025, with C. Preece), co-authoring Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse (Wiley, 2021, with B. Collin), "Difficult differences pave the creative road from diversity to performance" (European Management Journal, 2018, with V.P. Glaveanu), and "The role of shared intentions in the emergence of service ecosystems" (Journal of Business Research, 2016, with L.D. Peters, J. Pels, C. Mele). She teaches postgraduate and executive courses on marketing, consumer behavior, creativity, digital marketing, and omnichannel strategies, and was shortlisted for Times Higher Education Most Innovative Teacher of the Year (2025).