Rate My Professor Marie Ryan

Marie's research interests encompass the impact of place, people, and object attachment on consumption behaviour, consumer behaviour, community branding of local produce, multivariate analysis, teaching and learning research, and small business development in rural centres. With 20 years of experience employing alternative research methods such as photo-elicitation, autodriving, projective techniques, introspection, and semiotics, she has contributed numerous publications to international peer-reviewed journals and presented at national and international conferences. Key works include 'Leveraging Consumer Socialisation Agents to Increase Indigenous Student Participation in Higher Education' (Journal of Social Marketing, 2025), 'DEI and Discrimination in the Marketing Industry: Exploring the Lived Experiences in the Workplace' (Australasian Marketing Journal, 2025), 'Determinants of Switching Intention in the Electricity Markets - An Integrated Structural Model Approach' (Journal of Retailing and Consumer Services, 2022), 'A multidimensional scale for measuring online brand community social capital (OBCSC)' (Journal of Business Research, 2019), and the report 'A way to go: Diversity, equity and inclusion in WA's marketing industry' (2024). Recent projects address niche tourism, fee compliance, value in hospitality small businesses, and food security.