Rate My Professor Luke Butcher

Dr Luke Butcher is a Senior Lecturer in the School of Management and Marketing within the Faculty of Business and Law at Curtin University. He holds a PhD in Marketing from Curtin University and serves as Specialisation Lead for User Experience (UX). His career at Curtin includes prior roles such as Associate Lecturer in Marketing. Butcher has been awarded a Teaching Excellence Award by the Faculty of Business and Law for his contributions to innovative teaching practices. He actively supervises postgraduate research and engages in event organization, including initiatives to connect industry stakeholders for improving accessibility and inclusion for people with disabilities.

Butcher's research examines cultural, social, and personal aspects of consumption and learning, with focuses on user experience design, innovation adoption, accessible design, sustainability, luxury branding, food marketing, sports consumption, and the video games industry. He has produced a substantial body of peer-reviewed publications, including 'Neurodivergent (Autism and ADHD) student experiences of access and inclusion in higher education: an ecological systems theory perspective' (2025), 'Strolling down memory card lane: nostalgia, age, and video game remakes' (2025), 'Growing the Market for Indigenous Grain Foods: Product Development and Market Segmentation in Australia' (2025), 'Relative size matters: a content analysis of front-of-packaging cue proportions and hierarchies' (2024), 'Synergistic competencies of business graduates for the digital age: directions for higher education' (2024), 'Millennial football fan participation: the influence of football video games on play and engagement' (2024), 'User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement' (2024), 'Revisiting experiential marketing: a Delphi study' (2023), 'Gotta catch ’em all: invigorating Pokémon through an innovative brand extension' (2019), 'Uniqueness and status consumption in Generation Y consumers: Does moderation exist?' (2017), and 'Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?' (2016). His scholarship appears in leading journals and influences discussions on consumer behavior, digital innovation, and inclusive education practices.