Rate My Professor Kristian Rotaru

As a decision scientist, Kristian Rotaru conducts interdisciplinary research across accounting, information systems, finance, and supply chain management, incorporating cognitive psychology to investigate impulsive and compulsive behaviours, emotional regulation, and wellbeing. A pioneer and key contributor to neuroaccounting, his work employs neurophysiological methods such as eye-tracking, cognitive pupillometry, electrodermal activity, electrocardiography, electroencephalography, and virtual reality. Notable publications include "Supply chain risk identification with value-focused process engineering" (Journal of Operations Management, 2009, 480 citations), "Effect of information technology-enabled supply chain integration on firm's operational performance" (Journal of Enterprise Information Management, 2021, 211 citations), "An analytical model for system-wide and tier-specific assessment of resilience to supply chain risks" (Supply Chain Management: An International Journal, 2016, 116 citations), "Humans vs. large language models: Judgmental forecasting in an era of advanced AI" (International Journal of Forecasting, 2025), and "Decoding effort: toward a measure – and a new understanding – of effort intensity in accounting research" (Management Accounting Research, 2025). In 2018, he won the inaugural Commbank Rising Star Award for Financial Wellbeing in Behavioural Insights for research addressing the disposition effect in investor behaviour. Rotaru has presented as an invited keynote speaker at CPA Australia events and delivered seminars at leading business schools in the US, Canada, UK, Singapore, Indonesia, and Australia. He supervises PhD students and leads projects on behavioural interventions, digital privacy in finance, and circular economy transitions.