Rate My Professor Khushbu Jain

Dr. Jain's scholarly contributions focus on marketing and consumer behavior. She authored 'Opportunities, Challenges, And Strategies In Indian Retail Marketing Management,' published in 2023 in the HYPOTHESIS-National Journal of Research in Higher Studies (ISSN: 2581-8953) by IIHS. She has also co-authored significant papers, including 'Patanjali Products and Consumer Behavior' with Dr. Shikha Agarwal and Ms. Prerana Bhatnagar, analyzing consumer trends in Ayurvedic products, and 'A Comparative Study of Digital Payment Systems in India,' examining fintech adoption. Her involvement extends to conference organization, such as serving on committees for the IIHS Multidisciplinary Research Conference and national workshops on research data analysis through SPSS. Furthermore, she contributed to events like the International Conference on Multidisciplinary Trends. Through her teaching, research, publications, and administrative roles, Dr. Khushbu Jain plays a pivotal role in advancing management studies and fostering academic excellence at IIHS.