Rate My Professor Joo Yeon Park

Dr. Joo Yeon Park is a Senior Lecturer in the School of Information Technology at Murdoch University. Her research specializations include technology entrepreneurship and education, social influences on technology acceptance, blockchain adoption in supply chains and digital payment systems, the impact of generative AI on entrepreneurial career intentions, gamified social interactions for Generation Z in the metaverse, and intelligent video surveillance systems using IoT for crime prevention. Park investigates critical trust factors such as privacy, security, regulation, and transparency to facilitate blockchain integration, with applications explored in developing economies like Bhutan.

In her career at Murdoch University, where she was previously a Lecturer in the College of Science, Health, Engineering and Education, Park has produced key publications including 'Factors Affecting Trust and Acceptance for Blockchain Adoption in Digital Payment Systems: A Systematic Review' (2024, Future Internet, with Tenzin Norbu, Kok Wai Wong, and Hui Cui), 'Design of an Intelligent Video Surveillance System for Crime Prevention with IoT' (2021, Multimedia Tools and Applications, with Chang-Soo Sung), 'A Business Model Analysis of Blockchain Technology-Based Service Business' (2020, with Chang Soo Sung), 'The Impact of Generative AI Tools on the Development of Entrepreneurial Career Intentions' (2023, with Chang Soo Sung), 'Understanding Consumer Acceptance for Blockchain-Based Services' (2025, with Tenzin Norbu, Kok Wai Wong, and Hui Cui), and 'Designing Gamified Social Interaction for Gen Z in the Metaverse: A Framework-Oriented Systematic Literature Review' (2026, Journal of Metaverse, with Kris Xie, Mohd Fairuz Shiratuddin, Mostafa Hamadi, and Thach-Thao Duong). These contributions demonstrate her influence through notable citations. Park holds the position of Academic Chair for the Bachelor of Data Analytics/Business Intelligence program, coordinates units such as ICT581 Information Systems Principles and Practice, and supervises doctoral students on topics like AI Integration in Business Analysis Framework. She engages publicly by moderating panels for girls in coding at CodeCrush 2025 and serving as Education Activities Coordinator for IEEE Western Australia Section.