Rate My Professor John Rudd

Professor John Rudd serves as Professor of Marketing, Chair of the Marketing Group, and Assistant Dean for faculty matters at Warwick Business School, University of Warwick. Prior to his academic career, he held senior positions in business-to-business and business-to-consumer marketing roles. He commenced his PhD studies in 2000, marking his transition from industry to academia. At Warwick Business School, Rudd has demonstrated excellence in teaching, earning numerous awards for undergraduate, postgraduate, and executive education. He is also a Liveryman of the Worshipful Company of Marketors, a prestigious City of London Guild, and actively engages with organizations of all sizes to address real-world marketing challenges.

Rudd's research specializations encompass strategic marketing, digital marketing, top management team decision-making, sales management, and leadership. His scholarly contributions have been published extensively in leading academic journals, amassing over 6,000 citations. He co-authored the best-selling textbook Marketing Strategy and Competitive Positioning, now in its 8th edition (2020), cited more than 1,779 times. Key publications include "Factor analysis and discriminant validity: A brief review of some practical issues" (Farrell & Rudd, 2009, cited 487 times), "Strategic planning and performance: Extending the debate" (Rudd et al., 2008, cited 469 times), "The influence of context on the strategic decision-making process: A review of the literature" (Shepherd & Rudd, 2014, cited 423 times), and "Revolution in sales: The impact of social media and related technology on the selling environment" (Marshall et al., 2012, cited 405 times). Rudd serves on the editorial boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice, underscoring his influence in the field of marketing strategy and management.