Rate My Professor Jennifer Aaker

Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business within the Business & Economics faculty. She earned a PhD in Marketing with a minor in Psychology from Stanford Graduate School of Business in 1995 and a BA in Psychology from the University of California, Berkeley in 1989. Aaker began her academic career as an Assistant Professor at UCLA Anderson Graduate School of Management from 1995 to 1999, followed by a Visiting Assistant Professor position at Columbia Graduate School of Business in 1998. She joined Stanford GSB in 1999 as Assistant Professor, advancing to Associate Professor in 2001, Professor in 2004, and her current endowed chair in 2005. She also held positions at UC Berkeley Haas School of Business, including Thomas W. Tusher Professor in 2006–2007 and Xerox Distinguished Professor in 2007–2008. Her research specializations include choice shaped by meaning and purpose, the intersection of money, time, and happiness, and artificial intelligence and mixed reality technologies in human interaction. Aaker’s work explores behavioral science topics such as time perception, brand personality, regulatory fit, mixed emotions, and the psychology of giving.