Rate My Professor Jean Desforges

Jean Desforges is a Chargé de cours in the Département de marketing at the École des sciences de la gestion (ESG), Université du Québec à Montréal (UQAM), aligning with the Communications, Marketing, and Public Affairs domain. He holds an M.Sc. and draws on more than 25 years of professional experience as a marketing manager to educate students at the bachelor's and master's levels. His teaching encompasses key courses such as MKG3300 Marketing, delivered across various groups including Hiver 2020, Été 2021, and additional sessions; MKG5300 Stratégies de marketing, offered in groups like 031 for Hiver 2021 (development), Automne 2023 (group 001), Hiver 2025 (group 020), and others at Montréal and Laval campuses, both in-person and hybrid formats; as well as related subjects like MKT3010 Stratégie marketing and MKT2005 Communication marketing. These courses emphasize marketing fundamentals, strategic planning, market analysis, competition, and communication strategies, integrating practical insights from his extensive industry background.